ColourPop renames offensive contouring shades after being hella 'racist'

Just wait until you see the names.

By Natasha Harding
Colourpop rename Sculpting Stix

When it comes to naming beauty prods it’s not surprising brands opt for super-quirky names to help us remember exactly which shade of lipstick or foundation we fell in love with.

But what they don’t want to happen is for their names to be remembered for all the wrong reasons. Just ask ColourPop.

ICYMI the makeup brand recently copped a tonne of crap for the names of their Sculpting Stix contouring collection.

At the lighter end of the spectrum were names such as a ‘Gummy bear’, ‘Castle’ and ‘Dove’, which all seem acceptable enough, right? But as you move to the darker products the hue names get hella dodgy, with shades such as ‘Easy Peasy’, ‘Yikes’, ‘Dume’ and ‘Typo’.

Seriously - who approved this?

Not surprisingly, peeps were pissed and took to Twitter to share their frustration with the insensitive names, dubbing the move ‘racist’ and threatening to boycott the brand entirely.

One writer for Affinity Magazine wrote an on-point, open letter to ColourPop about the situation, explaining why calling a darker skin beauty product ‘Typo’ was such a royal blunder (y’know, 'cause it sadly needed to be spelt out).

"It’s not OK to only pay lip service to diversity when you have darker-skinned girls and young teenagers buying products to match their skin tone called Yikes," she wrote. "You perpetuate the societal stereotypes that dark skin is undesirable which these girls will then have to spend the rest of their lives trying to unlearn." Amen to that.

ColourPop has since issued a statement apologising for any offence caused by the names.

“On behalf of ColourPop, we are sorry and are extremely grateful for our customers’ feedback. We have taken immediate action to change the shade names and review our naming process to ensure this does not happen again.”

The shades in question have also been renamed to ‘Bloom’, ‘Point Dume’ (the place) and ‘Platonic’.

So there you have it - the Colourpop drama over, someone fired (probs) and the Twittersphere doing one helluva good job of keeping the world in check.