Finally, after months of anticipation, Hailey Baldwin is in Oz for the official launch of her limited edition makeup collection with ModelCo.
To zero people’s surprise, she’s just as goals IRL as she is on insta. Her cheekbone highlight could actually take someone’s eye out it’s that fierce, and she’s every bit the beauty guru we suspected she’d be.
Chatting on stage, she explained every lipstick shade in the semi-matte range begins with ‘B’, as a nod to her last name, and has something to do with her personally.
One’s called Bossa Nova – a style of music from her mum’s homeland Brazil and another’s called ‘Bendo’, the nickname of one of her best friends, ‘Kendo Bendo’… (no guessing who that’s referring to!) .
She also let us in on the insta famous beauty technique she’s obsessed with RN: Baking. “You place loose powder under your eyes, let it sit for a minute, then blend it in.”
Her lack of dark circles on a Monday morning had us deep in a ‘Baking’ YouTube vortex for the rest of the day….but we managed to ask her a few questions too:
When did you feel your most glam this year, and what did your beauty look entail?
“I really loved my hair and makeup for this year’s MTV VMAS. I had glowing, dewy skin with my signature highlighted and sculpted cheekbones, really defined, groomed eyebrows, and a sexy brown smoky eye paired with a pinky-nude lip.”
Agreed. It was one of the best beauty looks 2016 has offered up TBH.
Your most used product from the range?
“Definitely my Hailey Baldwin for ModelCo On-the-Glow Highlighter in Spotlight. I use it on my cheekbones, my temples and dab a little on my cupid’s bow to bring out my lips. I also am obsessed with Coconut Oil and really wanted to create the perfect formula for my range. My Coconut Luxe Beauty Oil is 100% natural and I use it all over my body and even on my hair for moisture.”
Dis is the one, to save you trawling:
What’s the beauty trend you’re predicting will be BIG in 2017?
“Girls these days like to be camera ready at all times! I think makeup that helps you achieve a flawless complexion will be big! I created my products with this in mind. Glow Beauty Balm and The Filter Contour and Glow are both perfect for achieving a great canvas to build your makeup looks on.”
You can shop that signature HB base and the whole range at modelcocosmetics.com now. Yas!
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