Last year we saw the epic move Covergirl made when they hired male makeup blogger James Charles as their newest ambassador.
Now, it's competitor brand Maybelline that has decided to take the same step by hiring male makeup artist Manny Guiterrez as their newest mascara rep.
Manny already has over three million followers on Instagram, so bae know's what he's on about when it comes to makeup.
Manny said in a statement, "I’m thrilled to be able to work with a global brand like Maybelline that is recognizing male influencer talent and is willing to shine a spotlight on it.”
Praise hands emoji. 2017 is looking up.