RIMMEL London announce their new male spokesmodel, Lewys Ball

If you can't beat 'em, join 'em!

By Bianca Mastroianni
RIMMEL London announce male spokesmodel Lewys Ball

Makeup lines around the world are making history with their newest mission to appoint male ambassador's for their brands, and we are LOVING IT!

Covergirl got the ball rolling when they made beauty blogger James Charles their first male spokesperson, and not long after Maybelline joined the fun by appointing Manny Guiterrez as their new mascara ambassador.

Now RIMMEL London has jumped on the bandwagon by hiring beauty blogger Lewys Ball as their newest spokesmodel, and just like the others, his makeup skills are on point.

Many of these beauty bloggers already have an abundant following on Instagram, so not only is it a progressive move by the brand but it's smart too. What better way to advertise?!

Lewys has nearly 50,000 followers on Instagram, and more than 150,000 YouTube subscribers. The brand's campaign will also feature Cara Delevingne, and have already launched a video:

Lewys says in the vid, "Anybody can wear makeup no matter who you are."

Claps all 'round.