Instagram announced today that a HUGE change is coming that will affect the way you use it forevz, and we totally have mixed feelings about this.
So let us break it down for you.
Apparently, the average IG user misses 70 per cent of what's in their feed, including those fab pics your friends posted that got a tonne of likes. Why? Because of the reverse-chronological order in which the pics show up.
Well, that's ALL about to change. Posts will now be ordered "based on the likelihood you'll be interested in the content, your relationship with the person posting, and the timeliness of the post," said Instagram in a statement.
So basically if you don't avidly check your feed (lol, who does dat?!) and a friend has posted an ~epic~ photo, you won't miss out on it being in your feed as it could appear right up the top depending on if it gets a lot of likes.
It's the same way Facebook and Twitter works so all in all, if you have a gr8 Instagram pic you have nothing to worry about. In fact, you have a better chance of it getting more likes. But #sozza if you post low-quality pics that don't get enough attention as these may not appear on people's feeds at all.
That's rough for a struggling Insta-celeb, let us tell ya.
What's great about this new feature is that you won't have to stress about following a bunch of new profiles, worrying that they'll drown out all your faves in the newsfeed because now you won't miss those posts you actually want to see.
Ah, Instagram brains we thank you for being smart and making things cool etc.
But for reals, it's a dog-eat-dog world out there in the Insta-sphere, and we are officially worried about our accounts. XX