How to be a fashion blogger

12:00AM, Nov 12 2012

So, you wanna be a fashion blogger but don't know how to get your foot in the door? Our favourite designers, personal-style bloggers and fashion industry insiders spill their best tips for finding success in the blogosphere.

When Tavi Gevinson, the pint-sized teen blogger, started writing her blog Style Rookie from her bedroom four years ago, she had no idea that her quirky style and signature kook would soon launch her into the fashionsphere.

"It's a little weird and embarrassing," Tavi gushed to fashion website BOF earlier this year. "The thing that has worked out for me is just that writing every day and collecting all those images and chronicling style, helped me shape my editorial sense and my writing tone."

Since launching her blog at the age of eleven (yes, 11!), Tavi has extended her reach beyond that of her blog, starring in film productions, modelling in fashion campaigns, and, most recently, founding Rookie, a lifestyle-meets-fashion site for teenage girls. Oh, and she achieved it all before her sixteenth birthday...

Today, it's not totally far-fetched to think your blog will attract a global audience and make you a fashion star (remember, dreams DO come true). We mean, just take a look at other now-famous bloggers like Leandra Medine (the hilarious voice of ManRepeller.com), Rumi Neely (Fashiontoast) and Susanna Lau (Style Bubble). Want to know their secrets? Read on.

Choose the right platform — for YOU!
One of the best things about blogging is that anyone with a computer (or tablet!) can do it. Choosing the right platform — like Tumblr, BlogSpot or WordPress — for your blog is probably the most important step. Is your content picture-based? Opt for Tumblr (your posts are much more likely to be re-blogged and shared that way). Going to write magazine-style articles? Sign up for WordPress or BlogSpot.

Create your voice
While some people are born great writers, many people are not. In fact, learning to write with personality can be one of the toughest skills to master as a blogger. Our top tip? Study the sites you love to read, print out your favourite paragraphs and read, read, read! The better you can identify a great piece of writing, the easier it will become for you.

"Only post pictures that you truly love," Mandy Shadforth of Oracle Fox tells DOLLY. "If you post pictures that really define your own personal style then people will learn to appreciate your unique voice. It's the best way to stand out from the crowd."

Stick to your content calendar
The most valuable lesson when it comes to blogging is to not keep your readers waiting. Blogging needs consistency and patience. "Daily updates are a must," stresses Jess, DOLLY's junior fashion editor. But it's not all about quantity. "Posting a variety of different content is also important," says Emily, DOLLY's fashion assistant. "You can have great ideas as a blogger but posting too often about the same things can become boring. Keeping your content fresh is key to being a great blogger in my eyes."

And Sara Donaldson from Harper and Harley agrees! "Create original posts and don't leave long gaps between them," Sara tells us. "And don't forget to love what you do!"

Publish quality photos
It's a tough world for fashion and beauty bloggers. We mean, who can look that perfect every time they walk out the door?! Well, according to Dave, DOLLY's resident shutterbug, it's ALL about knowing your camera. "It's important to get to know your camera," says Dave. "You might only have a few seconds to get the perfect shot, so you don't want to be worrying about getting the frame set up. And don't forget to grab a few shots of your outfit's details like jewellery, shoes and fabric. Details are just as important as the whole look put together!"

Motivate yourself
Having a bad case of threethirtyitis? Stay inspired by checking out your favourite blogs, browsing Pinterest and creating mood boards! "When I look for inspiration from fashion blogs, it isn't always about the pictures," says Chantelle Cox, store owner and designer behind Haute Boheme. "It's the way the blog makes me feel."

No one likes a copycat!
Keeping your content unique is one of the most important factors in blogging. "When bloggers all write about the same trends or the same collections it just makes me bored," says Lotta, DOLLY's fashion editor. "For me, it's important that your own personality shines through."

"Always express your own style and never someone else's," Margaret Zhang of Shine By Three tells us. "Always write something that reflects something other than the outfit you're wearing and remember that original content is definitely a winner!"

Our last top tip? "My favourite fashion bloggers are the ones that showcase their own unique style," says DOLLY editor Tiff. "They inspire me to try new things! Don't be afraid to be a bit different."

— Leni Andronicos



meet our blogger crushes


GALLERY: Meet our favourite bloggers!






Related video:

Street style bloggers get spoofed
comments powered by Disqus

Related articles

 
 

just in

  • Halloween nail art

    (Trick or) treat yourself with these DIY spooky nail ideas.

  • Period probs?

    Got period issues that are freaking you out? DOLLY Doc has answers.

  • Ansel SHIRTLESS

    Nope, you’re not dreaming. And we have pics of his smokin' new shoot.

 

Dolly HQ Blog

Alli Simpson

Be confident!

3:45PM, Oct 7 2014 Alli Simpson

DOLLY blogger Alli Simpson shares her best tips for being self-assured...
Ellie

Breakdancing 2.0

11:48AM, Sep 11 2014 Ellie

Deputy Chief Sub, Ellie, explains what happens when classical music meets breakd...
This month, DOLLY blogger Alli Simpson shares her top tips for sending a flirty ...
 
 
more from the team
dolly instagram
  • Did you dress up last night for Halloween? Show us your pics using #dollymag - we will regram our favourites!

    dolly Did you dress up last night for Halloween? Show us your pics using #dollymag - we will regram our favourites!

    more from the team
  • Trick or treat Dolly-ettes. The Dolly team do Halloween at #lunaparksydney 🎃🎃🎃

    dolly Trick or treat Dolly-ettes. The Dolly team do Halloween at #lunaparksydney 🎃🎃🎃

    more from the team
  • Spooky Pumpkin Pie ice cream for Halloween? Yes please! 👻#GelatissimoMoments @gelatissimogelato

    dolly Spooky Pumpkin Pie ice cream for Halloween? Yes please! 👻#GelatissimoMoments @gelatissimogelato

    more from the team
  • Looking for last minute #Halloween gear? #Bunnings has got you covered! Editorial Coordinator @mattygalea_ decked himself out in pumpkin lanterns and is ready for some trick or treating.

    dolly Looking for last minute #Halloween gear? #Bunnings has got you covered! Editorial Coordinator @mattygalea_ decked himself out in pumpkin lanterns and is ready for some trick or treating.

    more from the team
  • Entertainment Writer @_natbabic hung out with the HILARIOUS @brothers3_official today. Make sure you check out their new single 'The Lucky Ones'. It's awesome!

    dolly Entertainment Writer @_natbabic hung out with the HILARIOUS @brothers3_official today. Make sure you check out their new single 'The Lucky Ones'. It's awesome!

    more from the team
  • The DOLLY team went a little crazy with these freaky tattoos FREE with this month's issue of DOLLY. Happy Halloween 👻🎃

    dolly The DOLLY team went a little crazy with these freaky tattoos FREE with this month's issue of DOLLY. Happy Halloween 👻🎃

    more from the team
  • Happy Halloween! #dogsinsheets

    dolly Happy Halloween! #dogsinsheets

    more from the team
  • Check out our Editorial Coordinator @mattygalea_'s crystal collection! 💎🔮

    dolly Check out our Editorial Coordinator @mattygalea_'s crystal collection! 💎🔮

    more from the team
  • #TaylorSwift, you never cease to amaze us! #1989 is next level awesomeness. What are your fave tracks?

    dolly #TaylorSwift, you never cease to amaze us! #1989 is next level awesomeness. What are your fave tracks?

    more from the team
  • Proud friend @selenagomez just posted this pic of her and @taylorswift to congratulate Tay on her new album 1989. Have you guys got your hands on it yet? Are you loving it as much as we are?

    dolly Proud friend @selenagomez just posted this pic of her and @taylorswift to congratulate Tay on her new album 1989. Have you guys got your hands on it yet? Are you loving it as much as we are?

    more from the team