Lifestyle

This new condom by Durex drew inspiration from a ~very~ popular emoji

And we bet our hats you can guess which one.

By Grace Back
Durex launch eggplant flavoured condom

Chocolate, orange and strawberry are among some of the flavours you'd expect to see on the shelves of ~cOnDoMS~. But, in a twist none of us were expecting the condom company Durex has announced the launch of a rather unusual new flavour.

The company took to Twitter this morning to reveal that their latest line of condoms would be eggplant (aubergine) flavoured. Err, yum?

Tweeting an image of the new box they wrote: '#BreakingNews: We're launching an exciting new savoury #Condom range - Eggplant flavour!'

The inspo behind the flavour comes from the emoji (we know you already know what we're talking about) which is often used as an innuendo for male genitalia in text messages and tweets.

#Sorry for those of you that were excited for the new flavour to arrive, Durex did eventually come clean about the real intention behind the 'new product.' The whole thing was actually a stunt from Durex as part of their ongoing campaign to get a condom emoji introduced to help people talk about safe sex.

Because apparently we all communicate better through emoji. Right?

In a statement last year, Durex's marketing director Karen Chishold said: "Emojis of this sort will enable young people to overcome embarrassment around the discussion of safe sex, encourage conversation and raise awareness of the importance of using condoms in protecting against STIs."

#EnoughInternetForToday